In the bustling aisles of retail stores, where products vie for attention and consumers make split second decisions, there exists a silent yet powerful force that often goes unnoticed – the humble label. While labels may seem like a mundane aspect of packaging, they play a crucial role as silent salesmen on the shelf, quietly influencing purchasing decisions and driving sales. In this article, we explore the hidden potential of labels as silent salesmen and the strategies brands can employ to harness their power effectively.

Labels are more than just identifiers – they are miniature advertisements, conveying vital information and communicating brand messages in a matter of seconds. From product names and descriptions to branding elements and nutritional information, labels serve as silent ambassadors for brands, engaging consumers and shaping their perceptions at the point of purchase.

Consider the following scenarios: A shopper perusing the beverage aisle is drawn to a bottle adorned with an elegant label, featuring vibrant colors and enticing imagery. Without uttering a word, the label communicates sophistication, quality, and taste, prompting the shopper to reach for the product and make a purchase. Similarly, a health-conscious consumer scanning the shelves for snacks immediately captivated by a package bearing a label adorned with bold claims of natural ingredients and nutritional benefits. In an instant, the label establishes credibility and trust, compelling the consumer to choose the product over competing options.

To unleash the full potential of labels as silent salesmen, brands must adopt strategic approaches that enhance visibility, convey value, and resonate with target audiences. Here are some key strategies to consider:

  • Eye-Catching Design
  • Clear Messaging
  • Brand Story Telling
  • Differentiation
  • Interactive Elements

As technology advances and consumer preferences evolve, the role of labels as silent salesmen will continue to evolve. From smart labels that provide real-time product information to personalized labels that cater to individual preferences, the future holds endless possibilities for innovation in labeling technology.

Direct laser engraving of flexo plates offers unparalleled precision and detail, allowing label printers to achieve razor-sharp images, intricate patterns, and fine text that captivate the senses. Unlike traditional plate making methods, which rely on mechanical or chemical processes, laser engraving utilizes advanced laser technology to directly etch the image onto the plate surface with exceptional accuracy and consistency.

One of the key advantages of direct laser engraving is its ability to reproduce vibrant colors and intricate designs with unmatched fidelity. By precisely controlling the depth and shape of the engraved dots, laser engraved flexo plates ensure optimal ink transfer and color saturation, resulting in labels that pop with vivid hues and rich textures. Whether it’s bold graphics, intricate patterns, or photorealistic images, direct laser engraving enables printers to unleash their creativity and bring their designs to life with breathtaking clarity and brillance.

In addition to superior print quality, direct laser engraving offers significant advantages in terms of efficiency and productivity. Unlike traditional plate-making processes, which can be time consuming and labor intense, laser engraving is a highly automated and streamlined process that minimizes setup time and reduces the risk of errors. With faster turnaround times and fewer production bottlenecks, label printers can meet tight deadlines and handle high-volume jobs with ease, ensuring seamless workflow and optimal productivity.

The HELL PremiumSetter D1000 is an innovative engraving system for direct laser engraving of elastomer plates (polyester or metal substrates) for dry offset, letterpress, flexographic printing, and coating plates and for imaging digital photopolymer printing plates (LAMS).

Using up to two fiber lasers (600 W) with a total output of 1200 W, the D1000 takes the existing performance in this market segment to a whole new level. An integrated loading table incorporating stops, a vacuum cylinder with clamping bar, and footswitch control results in extremely user-friendly plate loading and unloading.

The D1000 works with a resolution of up to 5080 dpi and can engrave plates in a maximum format size of 53″ x 42″.

Fiber Laser
Choose either 1 beam (600 W) or 2 beams (1,200 W)
Digital 3D design of printing elements
Simplified Plate Handling

Printing PlatesPremium Setter D 1000
Plate Types– Elastomer on steel-base plates
– Elastomer on polyester-base plates
– Digital photopolymer plates (LAMS)
Plate Thicknessup to 0.25″
Plates SizeSizes up to 53″ x 42″
Can be imaged up to max. 51″ x 41″

Dry Offset for Metal Decoration printing

Label Printing

Perfect Proofer for flexo

The Challenge in creating the right color

Creating the right color is important to meet your customer expectations. Ink management will be -for that reason- an important part in your printing process. For instance, advanced dispensing solutions will support you in making the right color in the right quantity. But also with the help of an ink draw down, with the perfect proofer for flexo.

However, variation in substrates, type of flexo plates, doctor blade condition and change of anilox specifications are parameters that will influence the color outcome from job to job. Thus, predicting the color off press, will reduce your set-up time and waste of substrate and inks.

We have the solution

Meet the Evolution Series ES 100, the perfect proofer for flexo. This hand held proofing device utilizes, for example, the same components on your flexographic printing press, including plates, sticky bag and doctor blades. Subsequently, by making a draw down, you will have a truly proof of the ink like on press. Hence, the ES 100 is designed to use all of your 1″ anilox rolls and are easy to exchange.

Perfect Proofer for Flexo

The ES 100 is easy in use, and also highly effective. This modular build color proof solution can, for example, be adjusted towards your flexo press settings. A simple adjustment of flexo plate and anilox, in similar fashion to your press set-up, will improve the prediction of your color outcome on your press.

Perfect Proofer for flexo uses standard flexo plates to mirror your flexo press set-up

Resembles your print press

The ES 100 uses likewise photopolymer plates as you use on your presses. Therefore the used plate material can be processed by yourself. This results in flexibility as well as enables you to customize your plate files, and resolution of plate to your own testing requirements. Furthermore, the patented dot gain technology gives you the ability to measure density and dot gain on your draw down, assuring accurate prediction of the ink performance on press.


  • You can use any 1″ anilox
  • Snap in dual blade ink metering system
  • Toolless quick change anilox
  • Designed for any anilox plate and sticky bag thickness


  • Enables you to mirror anilox on press
  • Easy and clean way of doctoring
  • Enables using different anilox types
  • Enables to mimic flexo plate and sticky bag use on press
Anilox 1″
Quick Change Anilox
Snap-in Dual Blade

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