In the bustling aisles of retail stores, where products vie for attention and consumers make split second decisions, there exists a silent yet powerful force that often goes unnoticed – the humble label. While labels may seem like a mundane aspect of packaging, they play a crucial role as silent salesmen on the shelf, quietly influencing purchasing decisions and driving sales. In this article, we explore the hidden potential of labels as silent salesmen and the strategies brands can employ to harness their power effectively.

Labels are more than just identifiers – they are miniature advertisements, conveying vital information and communicating brand messages in a matter of seconds. From product names and descriptions to branding elements and nutritional information, labels serve as silent ambassadors for brands, engaging consumers and shaping their perceptions at the point of purchase.

Consider the following scenarios: A shopper perusing the beverage aisle is drawn to a bottle adorned with an elegant label, featuring vibrant colors and enticing imagery. Without uttering a word, the label communicates sophistication, quality, and taste, prompting the shopper to reach for the product and make a purchase. Similarly, a health-conscious consumer scanning the shelves for snacks immediately captivated by a package bearing a label adorned with bold claims of natural ingredients and nutritional benefits. In an instant, the label establishes credibility and trust, compelling the consumer to choose the product over competing options.

To unleash the full potential of labels as silent salesmen, brands must adopt strategic approaches that enhance visibility, convey value, and resonate with target audiences. Here are some key strategies to consider:

  • Eye-Catching Design
  • Clear Messaging
  • Brand Story Telling
  • Differentiation
  • Interactive Elements

As technology advances and consumer preferences evolve, the role of labels as silent salesmen will continue to evolve. From smart labels that provide real-time product information to personalized labels that cater to individual preferences, the future holds endless possibilities for innovation in labeling technology.

Direct laser engraving of flexo plates offers unparalleled precision and detail, allowing label printers to achieve razor-sharp images, intricate patterns, and fine text that captivate the senses. Unlike traditional plate making methods, which rely on mechanical or chemical processes, laser engraving utilizes advanced laser technology to directly etch the image onto the plate surface with exceptional accuracy and consistency.

One of the key advantages of direct laser engraving is its ability to reproduce vibrant colors and intricate designs with unmatched fidelity. By precisely controlling the depth and shape of the engraved dots, laser engraved flexo plates ensure optimal ink transfer and color saturation, resulting in labels that pop with vivid hues and rich textures. Whether it’s bold graphics, intricate patterns, or photorealistic images, direct laser engraving enables printers to unleash their creativity and bring their designs to life with breathtaking clarity and brillance.

In addition to superior print quality, direct laser engraving offers significant advantages in terms of efficiency and productivity. Unlike traditional plate-making processes, which can be time consuming and labor intense, laser engraving is a highly automated and streamlined process that minimizes setup time and reduces the risk of errors. With faster turnaround times and fewer production bottlenecks, label printers can meet tight deadlines and handle high-volume jobs with ease, ensuring seamless workflow and optimal productivity.

The HELL PremiumSetter D1000 is an innovative engraving system for direct laser engraving of elastomer plates (polyester or metal substrates) for dry offset, letterpress, flexographic printing, and coating plates and for imaging digital photopolymer printing plates (LAMS).

Using up to two fiber lasers (600 W) with a total output of 1200 W, the D1000 takes the existing performance in this market segment to a whole new level. An integrated loading table incorporating stops, a vacuum cylinder with clamping bar, and footswitch control results in extremely user-friendly plate loading and unloading.

The D1000 works with a resolution of up to 5080 dpi and can engrave plates in a maximum format size of 53″ x 42″.

Fiber Laser
Choose either 1 beam (600 W) or 2 beams (1,200 W)
Digital 3D design of printing elements
Simplified Plate Handling

Printing PlatesPremium Setter D 1000
Plate Types– Elastomer on steel-base plates
– Elastomer on polyester-base plates
– Digital photopolymer plates (LAMS)
Plate Thicknessup to 0.25″
Plates SizeSizes up to 53″ x 42″
Can be imaged up to max. 51″ x 41″

Dry Offset for Metal Decoration printing

Label Printing


Major forces have been squeezing the printing industry in recent years. Macroeconomics, the shift to digital, and the demand reduction. A small work pool from where to hire and an aging workforce. Environmental agencies and consciousness brands enforcing the need for more sustainable printing processes are just some of those pressures.

With that as a background, it is not every day that one new piece of equipment can help address one of those issues, much rather all at once.

We are convinced that a plate cleaning solution that uses the least water and detergent contributes to the sustainability goals of the corrugated industry. In addition, the control and data on water and detergent consumption are collected, supporting the corrugated printing industry in submitting reliable sustainability reports.

Furthermore, finding qualified staff for plate cleaning is getting complicated, and the labor-saving potential is also important. Skilled staff can be assigned other operational tasks that contribute to create (higher) added value. We estimate that MultiClick™ provides labor-saving of 1 FTE/year. Allowing for a very fast ROI.

Soft savings are also found in the absence of plate damage caused by unprofessional cleaning and improved gross

MultiClick™ is a Flexo Plate Cleaning System designed for the corrugated printing industry. This state-of-the-art system cleans up to 30 large format flexo plates, reducing water and detergent use, enhancing operational costs, improving sustainability scores, and increasing profits. MultiClick™ provides unparalleled efficiency, minimal operator intervention, and compliance with the latest industrial standards. MultiClick™ is a game-changer in an industry fighting macroeconomic forces, the shift to digital, demand reduction, and an aging and shrinking workforce.

The MultiClick™ is an automatic flexo plate cleaner for the corrugated printing industry. It enables up to 30 large format flexo plates (110” x 65”) to be cleaned in the desired order without operator intervention. Safely producing an optimal, repeatable, and sustainable cleaning result that is fully controllable. MultiClick™ reduces detergent and water consumption, maximizing the plates’ life cycle, eliminating costly human error, and increasing cleaning efficiency, on average, with two minutes per plate.

With minimal water and detergent consumption, MultiClick™ improves sustainability scores by allowing full control of dilution parameters and the number of times to re-use detergent. Manufactured in stainless steel, with high-quality electrical components and a user-friendly software interface, MultiClick™ allows for easily adjusting consumption parameters to fit the customer’s needs. It allows to adapt to ink types, such as quick-drying inks and two-component inks, to name a few.

Designed to 4IR (the fourth industrial revolution) standards, MultiClick™ software constantly monitors the cleaning process and collects water and detergent consumption data, enabling reliable sustainability reporting for management and authorities.

The plate cleaning quality stands out, as the printing plates come out completely clean and dry, ready to be stored or re-used. Reducing downtime due to printing plates’ poor condition after improper cleaning and drying processes.

MultiClick™ safe cleaning process reduces hidden operational costs, such as early plate damage due to inconsistent cleaning.

MultiClick™ revolutionizes the flexo plate cleaning process by adding efficiency, control, scalability, and operation simplicity to a process that otherwise is manual, slow, and extremely dependent on the operator’s skill and work ethic. MultiClick™ is the eco-conscious solution for flexo printers looking to increase margins, reduce their water and consumables bill, increase their sustainability scores, and offer a healthier work environment all in one machine.

With MultiClick™, long gone were the days of cleaning individual plates manually with slow and inconsistent results. MultiClick™ automatic cleaning process delivers flexo plates that are completely clean, dry, and ready for storage or re-use, with cleaning results that are reliable, repeatable, and of the utmost quality level.

Supply Chain Sustainability Objectives are getting tighter.

  • Water-saving programs
  • Reduction of wastewater

Out of the box, MultiClick™ complies with some of the strictest environmental requirements.

  • Controlling and reducing water consumption.
  • Controlling and reducing cleaning agent consumption.
  • MultiClick™ detergent is ISEGA certified.

Your Benefits are clear

Automatic loading, unloading and cleaning of up to 30 clichés with an average saving of 2 minutes per cliché.

Clichés come out completely clean and dry, ready to store and ready for the next run.

Lower consumption, as it offers cleaning/drying with minimum water and detergent consumption (recirculation).

Easy Operation
With a touchscreen where you can select the clichés to be cleaned, the speed and the detergent and water consumption.

It minimizes the risk of cliché breakage. It also avoids cliché deterioration by keeping the clichés clean and dry.

Warranty and Financing
It offers a 12 month warranty and the possibility to finance the equipment for 2 to 5 years.

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